Streaming
We place your brand on premium streaming platforms — Connected TV, OTT, audio streaming, and digital video — reaching cord-cutters and engaged audiences where they consume content.
AUDIENCE CALIBRATION
This architecture is engineered for teams that:
- Want to reach audiences who have moved away from traditional TV
- Need premium video ad placements with precise audience targeting
- Are launching a brand campaign and want high-impact visual storytelling
- Want to complement their digital advertising with connected TV reach
- Need to reach specific demographics through audio streaming platforms
CORE DELIVERABLES
What VYOMA Builds Inside This System:
CTV & OTT STRATEGY
We plan and execute Connected TV campaigns on platforms like Hotstar, JioCinema, YouTube TV, and premium OTT inventory.
VIDEO AD PRODUCTION
We produce broadcast-quality video ads formatted for streaming platform specifications and viewer behavior.
AUDIO STREAMING
We create and place audio ads on Spotify, JioSaavn, and podcast networks to reach listeners in engaged moments.
MEASUREMENT & ATTRIBUTION
We implement cross-device measurement to connect streaming impressions to website visits and conversions.
DEPLOYMENT PIPELINE
Execution Methodology:
We identify your target audience's streaming habits and select the optimal platform mix.
We produce video and audio creatives tailored to each streaming format and platform.
We deploy campaigns with precise audience targeting and frequency management.
We track completion rates, reach, brand lift, and cross-device conversion impact.
We refine targeting, creative rotation, and budget allocation based on performance data.
FREQUENTLY ASKED QUESTIONS
What is Connected TV (CTV) advertising?
CTV advertising delivers video ads on smart TVs and streaming devices (Roku, Fire TV, etc.) through apps and streaming services — combining the impact of TV with the targeting of digital.
Do I need a TV commercial to advertise on streaming?
Not necessarily. We can produce cost-effective video ads specifically designed for streaming platforms — they do not need to be traditional TV commercial production quality.
Can I target specific audiences on streaming?
Yes. Unlike traditional TV, streaming platforms allow targeting by demographics, interests, geography, and even viewing behavior.
How do you measure streaming ad effectiveness?
We use platform analytics, brand lift studies, and cross-device attribution to connect streaming ad exposure to website visits, searches, and conversions.
WHAT YOU RECEIVE
- Streaming Media Strategy Document
- Video & Audio Ad Creative Production
- Platform Setup & Campaign Configuration
- Cross-Device Attribution Framework
- Monthly Reach & Engagement Reports
WHAT WE MEASURE
- ›Video/audio completion rates and reach
- ›Brand lift and awareness survey results
- ›Cross-device website visits and conversions
NOT SURE WHERE TO START?
Select your primary commercial bottleneck to review our tailored strategic architecture.