Paid Social
We run precision-targeted ad campaigns on Meta, LinkedIn, TikTok, and other social platforms — reaching your ideal customers based on demographics, interests, and behavior.
AUDIENCE CALIBRATION
This architecture is engineered for teams that:
- Want to reach specific audiences who are not actively searching for their product
- Need to generate awareness for a new brand, product, or service launch
- Are running social ads but seeing poor engagement and high costs
- Want retargeting campaigns to re-engage website visitors and warm leads
- Need high-quality leads from LinkedIn for B2B sales pipelines
CORE DELIVERABLES
What VYOMA Builds Inside This System:
AUDIENCE TARGETING
We build custom, lookalike, and interest-based audiences using platform data and your existing customer insights.
CREATIVE PRODUCTION
We design scroll-stopping ad creatives — static, carousel, and video formats optimized for each platform.
CAMPAIGN MANAGEMENT
We manage daily budgets, bidding, placements, and A/B testing to maximize campaign performance.
RETARGETING & FUNNELS
We build multi-stage retargeting sequences that nurture prospects from awareness to conversion.
DEPLOYMENT PIPELINE
Execution Methodology:
We define campaign objectives, audience segments, and funnel architecture.
We produce platform-native ad creatives and compelling copy variations.
We deploy campaigns with structured testing frameworks across audiences and creatives.
We analyze performance daily, scaling winners and cutting underperformers.
We deliver transparent reports showing spend, results, and strategic recommendations.
FREQUENTLY ASKED QUESTIONS
Which social platforms should I advertise on?
It depends on your audience. Meta (Facebook/Instagram) works for most B2C and B2B. LinkedIn is essential for B2B. TikTok excels for younger demographics and brand awareness.
Do you create the ad visuals and videos?
Yes. Our creative team produces all ad assets — static graphics, carousels, and short-form video — designed specifically for social ad performance.
What is the minimum ad spend you recommend?
We typically recommend starting with a budget that allows for statistical significance in testing. For Meta, this is usually a minimum of a few hundred dollars per month per campaign.
How do you track conversions from social ads?
We implement platform pixels, conversion APIs, and UTM tracking to attribute leads and sales back to specific campaigns and creatives.
WHAT YOU RECEIVE
- Audience Strategy & Targeting Blueprint
- Ad Creative Production (Static, Video, Carousel)
- Campaign Setup & Pixel/Tracking Configuration
- A/B Testing Framework & Results
- Weekly Optimization & Monthly Reporting
WHAT WE MEASURE
- ›Cost per lead/acquisition by platform
- ›Click-through rate and engagement metrics
- ›Return on ad spend (ROAS) and pipeline value
NOT SURE WHERE TO START?
Select your primary commercial bottleneck to review our tailored strategic architecture.