Paid Search
We capture high-intent demand through strategically managed Google Ads and Bing Ads campaigns — putting your business in front of people actively searching for what you offer.
AUDIENCE CALIBRATION
This architecture is engineered for teams that:
- Want to capture customers who are actively searching for their services
- Are running Google Ads but not getting a positive return on spend
- Need leads quickly while organic SEO builds long-term visibility
- Are competing against well-funded competitors in paid search
- Want granular control over who sees their ads and when
CORE DELIVERABLES
What VYOMA Builds Inside This System:
KEYWORD STRATEGY
We identify high-intent, high-conversion keywords while building comprehensive negative keyword lists to eliminate waste.
CAMPAIGN ARCHITECTURE
We structure campaigns, ad groups, and match types for maximum relevance and quality score.
AD COPYWRITING
We write compelling search ads with strategic messaging, extensions, and landing page alignment.
BID MANAGEMENT
We optimize bidding strategies using automated and manual techniques to maximize conversions at target costs.
DEPLOYMENT PIPELINE
Execution Methodology:
We analyze search demand, competitor ads, and your conversion potential for each keyword cluster.
We architect campaign structures, write ad copy, and set up comprehensive tracking.
We deploy campaigns with controlled budgets and close monitoring.
We refine keywords, bids, ad copy, and audiences based on real conversion data.
We expand successful campaigns to capture more demand while maintaining efficiency.
FREQUENTLY ASKED QUESTIONS
Google Ads vs SEO — which should I choose?
Both. Paid search delivers immediate visibility for high-intent queries while SEO builds long-term organic authority. Together, they dominate the search results page.
How much should I budget for Google Ads?
Budget depends on your industry's cost-per-click, competition, and goals. We provide forecasting during strategy to recommend an effective starting budget.
Do you manage Bing/Microsoft Ads too?
Yes. Microsoft Ads often deliver lower CPCs and reach a different audience segment. We recommend including it when it aligns with your target market.
How quickly can I expect leads from paid search?
You can start receiving clicks and leads within days of launch. Optimization for peak efficiency typically takes 4-8 weeks of data collection.
WHAT YOU RECEIVE
- Keyword Research & Strategy Document
- Campaign Structure & Setup
- Ad Copy & Extension Library
- Conversion Tracking Implementation
- Weekly Optimization & Monthly Reports
WHAT WE MEASURE
- ›Cost per conversion and cost per qualified lead
- ›Search impression share for target keywords
- ›Return on ad spend (ROAS) and conversion volume
NOT SURE WHERE TO START?
Select your primary commercial bottleneck to review our tailored strategic architecture.