App Store Optimization
We increase your app's discoverability and download rate by optimizing every element of your App Store and Google Play listings — from keywords to creatives.
AUDIENCE CALIBRATION
This architecture is engineered for teams that:
- Have an app that is not being found in app store search results
- Are getting views but not converting them into downloads
- Are spending heavily on paid installs and want organic growth
- Have poor app store ratings affecting their brand perception
- Are launching a new app and need a strong store presence from day one
CORE DELIVERABLES
What VYOMA Builds Inside This System:
KEYWORD RESEARCH
We identify the exact search terms your target users type in the App Store and Google Play to find apps like yours.
LISTING OPTIMIZATION
We optimize your app title, subtitle, description, and keyword fields to maximize search visibility.
CREATIVE ASSETS
We design compelling screenshots, preview videos, and app icons that convert store visitors into downloads.
REVIEW MANAGEMENT
We develop strategies to increase positive reviews and manage feedback that impacts your store ranking.
DEPLOYMENT PIPELINE
Execution Methodology:
We analyze your current store performance, competitor listings, and keyword opportunities.
We rewrite and restructure your store listing metadata for maximum discoverability.
We create conversion-optimized screenshots and visual assets for your listing.
We run A/B tests on creatives and copy variations to find the highest-converting combination.
We continuously refine keywords and creatives based on performance data and seasonal trends.
FREQUENTLY ASKED QUESTIONS
Do you work with both iOS and Android?
Yes. We optimize for both the Apple App Store and Google Play Store, each with their specific algorithms and best practices.
How quickly can ASO impact downloads?
Keyword ranking changes can appear within 1-2 weeks. Sustained growth typically builds over 2-3 months of optimization.
Do you handle app store ad campaigns?
Our ASO service focuses on organic visibility. For paid app install campaigns (Apple Search Ads, Google App campaigns), we offer that through our Paid Media services.
Can you help with app ratings?
We implement strategic in-app review prompts and response frameworks to improve your rating over time.
WHAT YOU RECEIVE
- App Store Keyword Research Report
- Optimized Store Listing Copy (iOS & Android)
- Screenshot & Preview Video Design
- Competitor Benchmarking Analysis
- Monthly ASO Performance Reports
WHAT WE MEASURE
- ›App Store search ranking for target keywords
- ›Store listing conversion rate (views to downloads)
- ›Organic install volume and growth trajectory
NOT SURE WHERE TO START?
Select your primary commercial bottleneck to review our tailored strategic architecture.